Will Ospreay will see his newest action figure hit shelves on 10 Jul 2026 at San Diego Comic‑Con, according to Jazwares. The limited‑edition piece recreates his AEW Full Gear 2024 attire, features a fresh redeco and soft‑goods accessories, and retails for $60 at the SDCC booth.
What is the new figure?
The figure is a premium 7‑inch release from Jazwares, a longtime AEW toy partner. It sports the same ring gear Ospreay wore when he defended the IWGP United Kingdom Championship at Full Gear 2024, including his signature feather‑pattern tights and a detachable cape. Collectors get a new paint scheme and interchangeable hand‑held props that mimic his high‑flying moves.
Why does it matter for Will Ospreay?
Ospreay’s merchandise line has grown alongside his rise in AEW and NJPW, and this figure marks the first time his Full Gear look has been immortalized in a collectible. Fans often cite his dynamic style as a driver of sales, and the figure’s debut coincides with AEW President Tony Khan’s recent comments about reshaping the company’s toy licensing strategy.
How does this fit into the broader AEW toy market?
Jazwares announced the SDCC exclusive amid speculation that Khan might renegotiate AEW’s toy contracts. The company previously rolled out figures for stars like Kenny Omega and MJF, but Ospreay’s release is the most high‑profile debut of the year. Early social‑media buzz shows the figure selling out within minutes of the booth opening.
What’s next for Ospreay’s merchandise?
Following the SDCC launch, Jazwares plans a wider release of the Ospreay figure in select retail outlets by late August, timed with AEW All In: London. The move could boost Ospreay’s brand visibility ahead of his scheduled title match at the event, giving fans another reason to tune in.
Fan reaction and collector demand
Fans at the convention lined up hours before the booth opened, snapping photos of the figure’s intricate detailing. One collector posted, “The redeco is insane, and the cape moves like his real‑life flips.” Such enthusiasm suggests the figure will become a staple in both wrestling and pop‑culture collections.
The figure’s debut adds another chapter to Ospreay’s growing legacy, blending his in‑ring prowess with off‑screen market appeal. As the AEW landscape evolves, his presence on the shelf may prove as influential as his performances on the mat.